BEAUTYPOP, A Campaign for Clean Cosmetics by Therese Rowe-Kadow
Many consumers blindly purchase mainstream beauty and skincare products without being aware of what ingredients they are putting on their face and near their eyes. Many consumers are also unaware of the effects these ingredients have on their health over long periods of time. My project aims to educate audiences on what harmful and toxic ingredients to avoid when purchasing these products, while guiding audiences on which clean beauty products are available through the Beautypop brand. Beautypop is an approachable and inclusive brand that promotes clean beauty and a healthy lifestyle.
PROFESSIONAL PRACTICE
The work shown below is Macbeth branding, Album Re-design, and Food Packaging Re-Design.
