BEHIND THE FRONT, Mental Health Awareness for Student Athletes by Robbie Shaffer
Over the past decade, there has been an increase in demand for support and resources dedicated for people struggling with mental health. Some of whom tend to struggle more than the average person and are often put in the spotlight more than their peers. Student-athletes have all of the adversity of a normal student, as well as the adversity of being an athlete. Behind The Front aims to cater towards student-athletes by providing and updating resources, information, and methods of delivery. Creating a marketing campaign with a relaxing color palette, easy to read typography, and relatable information are the primary guidelines to help overcome this pressing issue.
PROFESSIONAL PRACTICE
The work shown below is Macbeth branding, Album Re-design, and Food Packaging Re-Design.
